Exam Unit: Strategic Business Planning (4.1)

Learning Outcome

To demonstrate a thorough understanding of Strategic management and its role in the process of specifying an organization’s objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement plans.

Setting the Goals of the Organisation:
1. The identity of stakeholders
2. Mission statements
3. Corporate social responsibility
4. Setting strategic objectives
5. Critical success factors
6. Meeting the objectives of shareholders
7. Objectives of not-for-profit organisations
8. Competing objectives Appraising the Environment:
1. The importance of the business environment
2. Causes of environmental uncertainty
3. Competitor accounting
4. The global economic environment
5. The domestic economy
6. National competitive advantages
7. Country analysis and political risk
8. Sources of environmental information

Position Appraisal and Analysis:
1. The SWOT analysis
2. The position audit
3. Value chain analysis
4. Benchmarking
5. Gap analysis
6. Scenario planning

Strategic Aspects of Marketing:
1. Sources of earnings
2. Product life-cycles
3. The BCG portfolio matrix
4. Direct product profitability
5. The nature of a marketing audit
6. Customer profitability analysis
7. Brand strategies
8. Relationship marketing
9. Data Warehousing and Data Mining

Strategic implications of IT:
1. The Strategic case for IT investment
2. Using IT to gain competitive advantage
3. Using IT for competitive advantage
4. Value-added networks
5. Using e-commerce for competitive advantage
6. The need for information system strategies
7. Collaborative strategies
8. Developing an information systems strategy
9. The changing role of the IT department
10. Organisational knowledge management
11. Developing a knowledge strategy

Strategic Options and their Evaluation:
1. Three sets of strategic choices
2. Porter’s generic competitive strategy model
3. Product-market strategies
4. Alternative growth strategies
5. International growth strategies
6. Resource-based versus positioning view of strategy
7. Divestment strategies
8. Strategic options in the public sector
9. Strategic options in the charity sector
10. Evaluation of strategy

Organisational Impacts of Business Strategy:
1. leading issues in business organisation
2. Organisation Theory
3. Contemporary approaches to organisation
4. The network organisation
5. Business process re-engineering
6. New patterns of employment
7. Strategic change

Implementing and Controlling Plans:
1. Theories of control
2. The functions of performance measurement
3. Conventional profit-related measures of business performance
4. Value-based management approaches
5. The role of the corporate centre in control
6. Management accounting and performance measurement
7. Multidimensional performance measurement
8. Stakeholder measures
9. Additional control mechanisms
10. Multinational industries